It’s easy to imagine an episode of the Apprentice where Lord Sugar is haranguing some innocent participant who’s been over ambitious but under-achieved on their latest challenge. Which is why, perhaps, it seems quite logical Amscreen are selling the sales and marketing of Amscreen to Digicom.
As the old adage goes, Lord Sugar has built a fortune by ‘sticking to the knitting’ when manufacturing Amstrad computers and latterly SKY boxes, so there seems logic that Amscreen’s new focus is again, manufacturing.