News that Rockar has partnered with Next to sell cars in its stores, beginning with a flagship outlet at Manchester’s Arndale Centre, may not have surprised anyone who read about its recent collaboration with Mitsubishi Motors to create Mitsubishi Buy …
2017 & the Year Ahead for OOH, Out of Home & DOOH The Media is the Message
I think we can all agree that 2016 was a funny old year. The pollsters got it spectacularly wrong – twice – which has to be the best endorsement ever for big data and intelligent intelligence, while post-truth became the …
Will VR Cause Carnage in Motor Dealerships?
The Internet has transformed most industries. The adage ‘you either have a presence or an absence’ has been the guiding principle that, for a time, even inspired the government to run a Getting British Business Online campaign. Smarter computers, bigger …
Are You Experienced?*
Disruptive technologies sometimes start off as novelties because the world hasn’t caught up with the possibilities. The first text message was sent in 1992. Three years later the average American (and we could debate that definition for days!) didn’t send …