There can be few better allegories of the difference between the old-style business approach and the modus operandi of fashion start-ups (among others) than the tale of Virgin Cola. In the 1990s Richard Branson had the temerity (or chutzpah) to …
What Goes Around Comes Around
From our own field-work it seems there’s a trend amongst some retailers back to the ‘old school’ in-store product demonstrators and brand experiential which is now being joined by another old school favourite – in-store ‘concessions’. Okay, some retail sectors …