For any avid readers of OutofHome.net you’ll remember we discussed the move of big brands to connect more directly with their customers through ‘experiential stores’ – if you’ve not seen it check out ‘Are You Experienced?’ It seems that Sony (US) …
Are You Experienced?*
Disruptive technologies sometimes start off as novelties because the world hasn’t caught up with the possibilities. The first text message was sent in 1992. Three years later the average American (and we could debate that definition for days!) didn’t send …
Beacons: Guiding Light For OOH?
Bluetooth is staging a comeback, in fact, under the new guise of Beacons, bluetooth may well be a guiding light that could make a considerable impact on retailing, real-time marketing and OOH. How does Beacons work? First introduced by Apple …