If you’re catching a train from Waterloo, London during the next couple of weeks allow a few extra minutes to visit Wimbledon’s Centre Court. Unfortunately there’s no free tennis tickets with every rail journey (though rail ticket prices might suggest otherwise!?). Instead, …
“The only source of knowledge is experience.”
…or so said Albert Einstein. Digital technology has enabled advertisers and marketeers to engage with their audience across a range of platforms, but to have a truly immersive campaign you need one extra ingredient: people. A well-constructed Experiential Media (EM) event …