It will be no surprise that we think Kirstie and Phil are right – it is all about ‘Location – Location – Location’. Whenever we’re given the chance to share our views of what makes a great OOH and DOOH campaign, we say …
The Genie is out of the Bottle (and its name is d-POS)
In case you hadn’t noticed, the rules of business have changed. A healthy profit is no longer the sole driver for a successful business. To stay competitive you also need to be innovative with information. Digital-POS (d-POS) provides the capability …
Mobilised Customers Will Take Control
The celebrated American jazz poet, Gil Scott-Heron, famously wrote: “The Revolution Will Not Be Televised.” Increasingly, as far as technology is concerned, the revolution will be integrated. ….the revolution will be integrated…..what Gill Scott Heron would say today Two waves …