Anyone passing through Victoria rail station can’t help notice the retailer’s use of large format windows posted with current OOH ads. Currently displaying the Daily Telegraph’s ‘Words Chosen Well‘ campaign, the window space has recently featured other current OOH ads. Last year the retailer announced the installation of digital panels in selected 100 stores with DOOH ad space sold by StreetAd generating revenues for WHSmith. Perhaps the use of windows at Victoria suggests a wider examination of other OOH opportunities amongst their network to generate income?
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