Renault Crossover V-Test Drive

admin DOOH, EXPERIENTIAL

[UPDATED] Now includes images of Birmingham Bullring experiential event.

One of the growth areas for experiential is motor manufacturers bringing their models to consumers in malls, rail stations, etc. The latest seen by Site Audits’ field force is Renault’s Crossover range with the promise of a ‘virtual test drive’ at Kings Cross rail station. Apart from the two cars on display the event created great impact and presence with a large format DOOH screen rivalling JCDecaux’s own Transvision panels.

The roadshow is scheduled to appear in Birmingham, Glasgow and Leeds during October.

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