Primesight’s ‘The Big Impression’: September Results


Primesight have just released the September results of their ‘Big Impression’ research, published last week on Campaign Live web site.

The tracker study is a great insight of which OOH campaigns research company Opinium‘s panel of 2,000 consumers recall across all OOH campaigns posted during the month. The Big Impression is Primesight’s initiative promoting the benefits of OOH media to the industry.

Although we’re not involved with this project, we thought it might be interesting to look at the creatives featured by each brand during September which we’ve added into a Gallery below. These images have been collected and collated by Site Audits as part of our ongoing work within the OOH and DOOH sector.