Telefonica O2 must be the dream client for VCCP; a client that’s happy to follow some off-the (OOH) wall creative ideas guaranteed to get consumers’ attention and talking whilst underlining salient brand benefits. So, after the slipped ‘OOPS‘ campaign O2 have now got VCCP, Havas UK and Clear Channel working overtime sellotaping their message to 48-sheet posters.
As our pictures below, we managed to get a close look at one of these posters in Manchester and they’re brilliant. At a distance you can see something’s different whilst up-close they’re a real work of (carpentry) art and quite tactile.
Another winner from O2, VCCP, Havas UK and Clear Channel!