Waterloo rail station is a busy place especially during afternoon peak commuter time, and most brands using the venue for experiential and sampling tend to under-estimate the demands they’ll create for their free giveaways. But Muller, promoting their 5 Grains rice product, were well prepared as the pictures (below) show. The Waterloo event is part of a nationwide sampling campaign handing out 500,000 samples in busy rail stations, supported by Tv ads featuring their Muller rice mascot Tasty B.
To read more of the product, click here to go The Grocer’s coverage.
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