As part of the extensive upgrade to London Waterloo rail station JC Decaux – who have the national rail OOH contract – have upgraded their 6-sheet DOOH inventory to their new style DOOH panels, with improved quality and clarity of display.
Here’s what JC Decaux says of the upgrade:
JCDecaux has launched its Gateline Channel which includes new premium 80-inch digital 6-sheet screens, as well as adding extra locations.
The 80-inch screens provide a 23% increase in visual area. With a footfall of 2.2 million every week, JCDecaux can now deliver a combined total of 40 million digital viewed impressions over a week at London Waterloo.
The 80-inch digital screens positioned at each platform end target every passenger departing the station and alone deliver 10 million weekly viewed impressions. This channel gives advertisers the ability to reach commuters travelling from London Waterloo to affluent areas of London and the South West such as Richmond, Barnes, Weybridge and Windsor.
The digital development to London Waterloo marks another step in JCDecaux’s goal to reach #onebillioneyeballs by the end of 2017.
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