Fashion OOH: Then & Now


There’s not many OOH advertisers and brands we don’t recognise – don’t forget our OOH database goes back to 2003. But sometimes we spot a campaign for someone that hasn’t been around recently so it’s quite interesting to look back to compare and contrast how their creative style and brand message has evolved. And with London’s Fashion Week and the many fashion brands using OOH, we spotted two advertisers that prompted us to fire up the ‘OOH time-machine’! 

The first is ‘Never Fully Dressed‘ – a great online fashion retailer with a store at Buckhurst Hill that’s been around since 2009 and we last saw in March 2013 and again in February 2018 using JCDecaux’s D6 bus-shelter panels. The second is River Island, who we last recorded in February and June 2014 and recently launched their ‘Labels are for Clothes‘ campaign featured (below) on Clear Channel/STORM’s DOOH and banner installation on Shoreditch High Street.

In terms of creative use and development, we’ll leave that to you to interrupt though we think both create great impact and are effective uses of the medium. 

If you’re interested to know more about our ‘Campaign Library’ resource which dates back to 2003, give us a call or email. The Library aims to cover major conurbations around GB capturing the main campaigns (images and videos) catalogued by key metadata.