It looks like Cold Brew coffee is that latest ‘must drink’ trend with competing brands working hard to get samples and brand experiences up close to would-be consumers. And if you were in Manchester this week both Starbucks and Costa were on-hand – on the same day – to replenish your flagging caffeine levels!
Costa, located in the mega busy Piccadilly Gardens staged their experiential sampling event with a beach cum up-cycled vibe with boom box music whilst Starbucks were located in the more refined business area of St Anne’s Square featuring a (semi tropical?) garden with displays of where coffee is grown, etc. The other key difference being Costa’s plastic cups of Cold Brew whereas Starbucks impressed with product giveaways; the other key difference being Costa’s brew being sold in their stores whereas Starbucks look to be selling through supermarkets in a tie-up with ARLA. Either way, it kept our field guys buzzing for a while!