ALPRO Promotes #PlantPowerDay


Ahead of the first ‘Plant Power Day’ (on Weds 07-March) ALPRO staged an Experiential event at London’s Victoria Station with tastings and sampling keeping busy commuters fed. 

Alpro is calling on Brits to makeover their meals and bring plant-based foods to the top of the menu. Plant Power Day is dedicated to inspiring people to put plants first, making plant-based foods the first thing they think about when it comes to their food and drink choices. The objective is that once people see how delicious and easy it can be, the difference it can make to our health and the planet, more of us will start eating more plant based foods..

The experiential event featured a ‘plant banquet’ menu – or Planquet – with Alpro encouraging everyone to host their own ‘planquet’; a planquet being a meal that puts plants first.