It’s All About OOH: Our Views

OOH issues and topics that interest us – we hope they interest you too!

Primesight’s ‘The Big Impression’: September Results
Primesight have just released the September results of their ‘Big Impression’ research, published last week on Campaign Live web site.
TfL & Exterion’s DX3 Network Switch-On
Hello London, the media partnership between Transport for London (TfL) and Exterion Media has launched its cross-track DX3 network. The
Lurpak Brings Christmas Cheer to Shoppers
We always like Experiential events where great food is sampled, so with Christmas coming we made a bee-line for Arla’s
JCDecaux Adds Westminster Towers
JC Decaux are having a busy autumn with the introduction of several new ‘Towers’ to their National Towers DOOH package.
Muller Feeds Waterloo Rail Commuters
Waterloo rail station is a busy place especially during afternoon peak commuter time, and most brands using the venue for
Rhinos at LDN Kings Cross! With Magic Mirrors…
Home appliance bran AEG are leveraging the power of augmented reality (AR) to demonstrate its latest products to the British
Whistlestop Retail-OOH: New Media Sector?
Anyone passing through London’s Victoria or Paddington rail stations – and there maybe be others – can’t fail to notice
Dark Side of the Boon A Cautionary Tale of Disruptive Businesses and Unintended Consequences
The modern business mantra, to paraphrase Charles Darwin, is ‘survival of the most adaptable’. But, while failure to change can
Going Underground – Fashion Catwalk on the Tube
There’s no doubt Oxford Street has become the ‘go to’ shopping location for anyone looking for fast, affordable and up-to
Memorable OOH? You're Having a Laugh!
OOH advertising and comedy have such a lot in common. For starters, many people think they can do it well
Piccadilly DOOH Switch-On!
Today Ocean Outdoor’s new Piccadilly DOOH display was turned on again, having been refurbished during the past few months. The
Vodafone Dominates Birmingham Rail
It looks like JCDecaux are innovating their use of OOH spaces within rail stations creating campaigns that dominate with great
JC Decaux Goes Hip!
Taking time out from their rapid digitisation of London’s TfL bus shelters, JC Decaux are in the process of adding
First Direct & OOH: Miles From Normal
[UPDATED} OOH images for in-charge 25-Sept-2017 including Shoreditch’s Art Wall. Perhaps one of the most interesting and ‘impactful’ campaigns this
Renault Crossover V-Test Drive
Now includes images of Birmingham Bullring experiential event. One of the growth areas for experiential is motor manufacturers bringing their
Studio B Digital Banking Starts In Birmingham
Yorkshire Bank has opened the first of its new ‘B’ branches in Birmingham city centre. The next generation of branches
BT LinkUK Network Starts (& Builds)
New panels being added at Euston, London – images below. First Post The inevitable re-purposing of selected and high-traffic BT
#SageStories Dominates Waterloo LU Concourse
Exterion Media have developed a real knack of creating great OOH presence and impact for advertisers in relatively small spaces
LHR T5 OOH adds to travel experience
For most people travel is both exciting and pleasurable and when travelling British Airways from their home ‘hub’ at Heathrow’s
Are Trends Electric? The future starts here for DOOH v3.0
Earlier this year the government sounded the death knell of the internal combustion engine in the UK when it banned
Jaguar sets the E-Pace at Westfield
Westfield (London) popularity amongst motor manufacturers continues unabated with Jaguar the latest marque to visit the mall to show off
Samsung Launches Galaxy Note8 with i-DOOH
It’s an interesting start to the latest #OOH in-charge period which looks to be busy for smartphone companies and new
Westfield London gets ‘On Trend’
Anyone visiting Westfield London shopping centre on Friday (14-September) couldn’t miss the extravaganza of the ‘On Trend’ fashion event, co-inciding
WHSmith Now Does #OOH (& DOOH)
Anyone passing through Victoria rail station can’t help notice the retailer’s use of large format windows posted with current OOH
Fly-Posting 2017: It’s a Brand Thing
The OOH-media sector has always been on the lookout for niche and disruptive advertising campaign strategies. The re-emergence of 4
Samsung’s 360 Selfie in Shopping Malls
Samsung are taking the new Galaxy S8 to shoppers at malls across the country promoting the new phone and it’s
Coke Zero or Coca Cola Zero Sugar? Taste The Difference?
This summer has been a busy time across malls, High Streets and transport hubs for soft drink brands, with Coca
Kinder Starts Sharing Bueno Minis
Ferrero has started a sampling experiential campaign to support it’s launch of Sharing Bags of ‘Kinder Bueno Mini’ containing 16
Are you worth $1 USD? Ask Kaspersky….
Perhaps one of the most interesting pop-up stores, Kaspersky Labs the internet security company has opened a store at Old
Vodafone Dominates Victoria Rail Station
Rail and London Underground stations are great environments  to create massive impact and presence for brands. And, to be fair,