O2 Store Refurb: 😀 Update

admin RETAIL

In recent months O2 have been refitting a number of their stores updating the customer journey with more hands-on displays and demonstration areas increasing the experiential feel of the store.  Currently O2 are in the process of refitting their New …

WHSmith Now Does #OOH (& DOOH)

admin OOH, RETAIL

Anyone passing through Victoria rail station can’t help notice the retailer’s use of large format windows posted with current OOH ads. Currently displaying the Daily Telegraph’s ‘Words Chosen Well‘ campaign, the window space has recently featured other current OOH ads. …

Is OOH the Ultimate Fashion Statement?

Is OOH the Ultimate Fashion Statement? Fast Fashion Goes Quicker with OOH

admin BRANDS, CONSUMERS, DIGITAL ECONOMY, DISRUPTIVE, INDUSTRY, RETAIL

There can be few better allegories of the difference between the old-style business approach and the modus operandi of fashion start-ups (among others) than the tale of Virgin Cola. In the 1990s Richard Branson had the temerity (or chutzpah) to …