It’s traditional at this time of year to look ahead, plan ahead, and try new hangover cures. Let’s start with a little of what we know: DOOH is on the rise More DOOH campaigns will take advantage of the user …
OOH: Choosing Your Battles
There surely can’t be an advertising or marketing executive who hasn’t, at some point in their careers, delved into Sun Tzu’s The Art of War. In case you are in that exclusive club, Sun Tzu was a general and military …
Beacons in the Spotlight
A typical advertiser’s mantra can look a little like an equation: Investment x (brand + message + (location + timing + relevance)) = sales + ROI. At Site Audits we understand that while targeted advertising is the goal, focused advertising …
Big Data on the Move
One of the challenges for both brands and advertisers targeting ‘on-the’move’ audiences is how to make the message count. The sheer diversity of advertising channels underlines the importance of targeting the right audience at the right time with the right …
Beacons: Guiding Light For OOH?
Bluetooth is staging a comeback, in fact, under the new guise of Beacons, bluetooth may well be a guiding light that could make a considerable impact on retailing, real-time marketing and OOH. How does Beacons work? First introduced by Apple …
Now that’s what I call AR!
Example of one of the early uses we found for Augmented Reality from AR company, Blippar