The French automotive manufacturing PSA Group, which purchased both the Vauxhall and Opel marques in November 2017, has ended its retail network contractsas part of a major restructuring process. It doesn’t seem so long ago that Simon Oldfield, Vauxhall’s marketing …
The Eve Of Disruption? Will DOOH become the 'must have' acquisition?
We hear a lot about disruptive technologies, those hardware and software innovations that challenge existing markets and create new ones, but rarely consider the mindset behind them. Much like the Daleks’ Cult of Skaro (if you prefer factual science, stick …
Trouble in Store? (Yes, if you run a traditional car dealership.)
News that Rockar has partnered with Next to sell cars in its stores, beginning with a flagship outlet at Manchester’s Arndale Centre, may not have surprised anyone who read about its recent collaboration with Mitsubishi Motors to create Mitsubishi Buy …
Dark Side of the Boon A Cautionary Tale of Disruptive Businesses and Unintended Consequences
The modern business mantra, to paraphrase Charles Darwin, is ‘survival of the most adaptable’. But, while failure to change can eventually bring about obsolescence, the failure of disruptive businesses to anticipate disruptive problems can be catastrophic. Case study 1: Uber …
Cache is King? Wearable technology requires OOH to find OOH v3.0
Technology is no longer an add-on to our modern lives; it is at the core of everything we do. Nowhere is this better illustrated than in our relationship to money. Since the launch of ATM’s in 1967 there’s now 70,000 …
CareWear in the Community? The role for technology and DOOH caring for future elderly
Last week’s announcement that the state pension age will rise to increase to 68 in 2039 (seven years earlier than previously planned) once again brings into stark focus the ageing demographic of the UK population. With the proportion of adults …
Is OOH the Ultimate Fashion Statement? Fast Fashion Goes Quicker with OOH
There can be few better allegories of the difference between the old-style business approach and the modus operandi of fashion start-ups (among others) than the tale of Virgin Cola. In the 1990s Richard Branson had the temerity (or chutzpah) to …
2017 & the Year Ahead for OOH, Out of Home & DOOH The Media is the Message
I think we can all agree that 2016 was a funny old year. The pollsters got it spectacularly wrong – twice – which has to be the best endorsement ever for big data and intelligent intelligence, while post-truth became the …