CareWear in the Community? The role for technology and DOOH caring for future elderly

admin BIG DATA, CONSUMERS, DISRUPTIVE, FUTUROLOGY, OOH LIVING, TECHNOLOGY, UK GOVERNMENT

Last week’s announcement that the state pension age will rise to increase to 68 in 2039 (seven years earlier than previously planned) once again brings into stark focus the ageing demographic of the UK population. With the proportion of adults …

Is OOH the Ultimate Fashion Statement?

Is OOH the Ultimate Fashion Statement? Fast Fashion Goes Quicker with OOH

admin BRANDS, CONSUMERS, DIGITAL ECONOMY, DISRUPTIVE, INDUSTRY, RETAIL

There can be few better allegories of the difference between the old-style business approach and the modus operandi of fashion start-ups (among others) than the tale of Virgin Cola. In the 1990s Richard Branson had the temerity (or chutzpah) to …