Is OOH the Ultimate Fashion Statement?

Is OOH the Ultimate Fashion Statement? Fast Fashion Goes Quicker with OOH

admin BRANDS, CONSUMERS, DIGITAL ECONOMY, DISRUPTIVE, INDUSTRY, RETAIL

There can be few better allegories of the difference between the old-style business approach and the modus operandi of fashion start-ups (among others) than the tale of Virgin Cola. In the 1990s Richard Branson had the temerity (or chutzpah) to …