The French automotive manufacturing PSA Group, which purchased both the Vauxhall and Opel marques in November 2017, has ended its retail network contractsas part of a major restructuring process. It doesn’t seem so long ago that Simon Oldfield, Vauxhall’s marketing …
Trouble in Store? (Yes, if you run a traditional car dealership.)
News that Rockar has partnered with Next to sell cars in its stores, beginning with a flagship outlet at Manchester’s Arndale Centre, may not have surprised anyone who read about its recent collaboration with Mitsubishi Motors to create Mitsubishi Buy …
Is OOH the Ultimate Fashion Statement? Fast Fashion Goes Quicker with OOH
There can be few better allegories of the difference between the old-style business approach and the modus operandi of fashion start-ups (among others) than the tale of Virgin Cola. In the 1990s Richard Branson had the temerity (or chutzpah) to …
Why d-POS is the Gift That Keeps on Giving and, Will 2017 be the Year of R-OOH?
It’s not just Santa Claus who’s coming to town this Christmas. His extra helper is called digital-POS. It’s also making a list and checking it twice, and checking whether your smartphone is sleeping or awake. The twist is that you …