H&M Launches ARKET fashion and home brand

admin BRANDS, OOH

First ads for H&M’s new ARKET brand have been seen in Shoreditch, London launched in a quiet and subtle way using Build (contractor) sites, usually featuring disruptive brands and, sometimes, fly-posted. ARKET’s first store worldwide is in Regent Street, opening …

Is OOH the Ultimate Fashion Statement?

Is OOH the Ultimate Fashion Statement? Fast Fashion Goes Quicker with OOH

admin BRANDS, CONSUMERS, DIGITAL ECONOMY, DISRUPTIVE, INDUSTRY, RETAIL

There can be few better allegories of the difference between the old-style business approach and the modus operandi of fashion start-ups (among others) than the tale of Virgin Cola. In the 1990s Richard Branson had the temerity (or chutzpah) to …