Technology is no longer an add-on to our modern lives; it is at the core of everything we do. Nowhere is this better illustrated than in our relationship to money. Since the launch of ATM’s in 1967 there’s now 70,000 …
CareWear in the Community? The role for technology and DOOH caring for future elderly
Last week’s announcement that the state pension age will rise to increase to 68 in 2039 (seven years earlier than previously planned) once again brings into stark focus the ageing demographic of the UK population. With the proportion of adults …
Don’t Fear the Reaper
Big Data has huge implications, but it’s been around us a long time. Let’s start at the beginning – birth, where you’re assigned an NHS Number (in their own words: a Unique Patient Identifier). Any healthcare you receive will be …
Location, Location, Location
It will be no surprise that we think Kirstie and Phil are right – it is all about ‘Location – Location – Location’. Whenever we’re given the chance to share our views of what makes a great OOH and DOOH campaign, we say …
Big Data on the Move
One of the challenges for both brands and advertisers targeting ‘on-the’move’ audiences is how to make the message count. The sheer diversity of advertising channels underlines the importance of targeting the right audience at the right time with the right …