Scorchio! Well, summer is here and it’s brilliant! Oh, and it’s the FIFA World Cup too and we’ve won our first two games. Can things get any better? Harry Kane for PM?
For OOH the current posting periods seems to be dominated by technology (well, Google actually) and, not surprisingly, all things summer. For Google and their agencies it’s a busy time with OOH campaigns for Google Assistant launch, YouTube launching their premium Music subscription service and Nest launching their new doorbell. Whilst summer brings along OOH campaigns for 188Bet (World Cup bets), Adidas and Strava (encouraging us to get out more), Heinz mayonnaise (for the BBQ), Havaianas (flip flops for the beach), Moet Chandon for (World Cup?) celebrations, Budweiser (in-play beer), and Domino’s Pizza (for half time!?). And that’s only so far; come back later for many other advertisers and brands that we’ll add during the next few days!