Means, Motive and Opportunity – Is Your POS Making a Killing?

admin BRANDS, POS, RETAIL

The Means

The Retail sector has taken POS to its heart as a must-have proposition and it’s a major commitment in terms of finance, infrastructure and materials – posters, installation, product samples, leaflets/brochures, displays, etc.

You have already invested in the design, printing and distribution of your POS, but when it comes to ROI how do you know what you’re getting for your money? It seems like an obvious question but, to paraphrase Horace Greeley, the surprising thing about common sense is how uncommon it is.

Retail-POS is in-store by design not default, often at significant outlay, yet many brands fail to incorporate POS auditing and research as part of a core business strategy.

The Motive

POS auditing provides you with the ability to proactively engage with your retailers and their customers. Those insights enable businesses to be more focused and efficient with POS investment, which in turn informs your POS strategy.

A wealth of information could be at your fingertips.

  • How retailers really use your POS materials in-store.
  • How retailers and their staff view your products.
  • Feedback from retailers and customers about the brand.

Even if you think your POS is getting results, without granular auditing and analysis you will never understand which POS works best for you, and when, and how to maximise the opportunies that are hiding in plain sight.

We’ve seen POS placed in-store that represents a completely wasted investment – expensive installations and displays languishing in stock rooms or on the periphery of the sales area, out-of-date promotions and spoiled brochures that undermine the brand.

The Opportunity

Site Audits is who we are and it’s all we do: independent, impartial and objective. Our focus is on your installations and stock/POS placements. Our mobile connections deliver real-time results, so that you can respond quickly to develop your campaigns, captialise on trends and fix problems.

We provide tailored solutions, as individual as your business. Anything less would be a crime!