A typical advertiser’s mantra can look a little like an equation: Investment x (brand + message + (location + timing + relevance)) = sales + ROI. At Site Audits we understand that while targeted advertising is the goal, focused advertising …
“The only source of knowledge is experience.”
…or so said Albert Einstein. Digital technology has enabled advertisers and marketeers to engage with their audience across a range of platforms, but to have a truly immersive campaign you need one extra ingredient: people. A well-constructed Experiential Media (EM) event …