As John Lewis has long demonstrated with its Christmas ads, people love stories. Throughout human history we have gathered together and shared tales – they captivate us and move us. It could be argued that storytelling is our oldest art …
I Second (Guess) That Emotion
The dream of advertisers has always been to understand their markets so well that they never disappoint either the brands or consumers. The deeper challenge has always been the latter, but technology is increasingly suggesting that the answer has been …