O2 Store Refurb: 😀 Update

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In recent months O2 have been refitting a number of their stores updating the customer journey with more hands-on displays and demonstration areas increasing the experiential feel of the store.  Currently O2 are in the process of refitting their New Street, Birmingham store and, what caught our eye, was the great emoji signage telling everyone what’s going on. For us it’s great when brands engage with customers with a sense of humour that’s relevant and easily understood. We’ll certainly be taking a look at the store when it opens. 👍