LOTD – Look of the Day (LOTD.com) 
– is a new ‘fast fashion‘ brand appearing on DOOH panels during early August ad their presence on social media first live in July.
With head offices in Manchester, it’s quite possible this might be a newly created brand part from one of the established ‘fast fashion’ brands in Manchester, such as BooHoo, Pretty Little Thing and MissGuided. Or, perhaps, it’s a completely new start-up operating from shared offices in Manchester; first search indicates the nominated director isn’t a director of any other brands.