We always like Experiential events where great food is sampled, so with Christmas coming we made a bee-line for Arla’s Lurpak event in Westfield, London. Apart from handing out cookies (made with Lurpak) and recipe cards the event was notable for its 26ft Christmas tree made from Lurpak cartons and, tastily, the hot (‘ish) roast potatoes!
The event is part of a five mall tour of the UK including Birmingham, Leeds, Edinburgh and London – at Covent Garden and Westfield.
To find out more of the event check Arla’s web site here and our images below.
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