H&M Launches ARKET fashion and home brand

First ads for H&M’s new ARKET brand have been seen in Shoreditch, London launched in a quiet and subtle way using Build (contractor) sites, usually featuring disruptive brands and, sometimes, fly-posted. ARKET’s first store worldwide is in Regent Street, opening today (25-August).

Here’s what H&M corporate say about the brand:

The range includes men’s, women’s and children’s ready-to-wear and accessories collections and a homeware department – all composed of ARKET’s own products alongside a selection of the best examples from other brands. Stores will also include a café where location permits.

The café will be based on the New Nordic Kitchen and its vision of quality ingredients and healthy living. ARKET has worked closely with producers to select and develop materials and techniques that enable the brand to offer customers high quality and long-lasting products at an affordable price.