Galaxy’s Edible DOOH at Westfield

leslie leighton DOOH, EXPERIENTIAL, SOCIAL MEDIA

It seems that billboards you can eat are becoming a growing fashion! Okay, this is the second but maybe that’s a trend? First was Deliveroo’s and now Mars’s brand Galaxy brings us an edible digital poster at Westfield, London in tandem with Mediacom and Zenith (agencies). Perhaps as much a social media initiative, the installation certainly got the crowds excited and getting involved. After all, who doesn’t like a free chocolate bar!?

Using the hashtag #choosepleasure the digital billboard was part poster and part Galaxy bar which, once ‘stacked’, Westfield customers were invited to pick their own bar. #Tasty!

To read more check out this article on LBBOnline and our images below: