Perhaps more experiential event for PR purposes rather than true deployment of OOH, Deliveroo today offered the hungry tech-workers of Shoreditch free burgers from their edible ‘burger billboard’ located at the Old Truman’s Brewery. As you’d expect, the event was popular and served a significant number of free lunches.
The event was based around a 48-sheet poster (well, sort of) which was made up of 1,344 separate pigeon holes (42 x 32) each containing a burger that was either beef, chicken or vegetarian. Hungry visitors queued at the kiosk collecting a token which would give them access to a burger.
The event is part of Deliveroo’s current OOH and DOOH campaign, ‘Eat More Amazing’.
From their press release, Emily Kraftman Deliveroo’s head of marketing, said: “As well as the big mass media we’re having with TV and out-of-home, actually physically bringing that to life and having a chance to interact with people and giving them great food feels like a really important part of that strategy.”
She added: “We’re looking at across the UK at how we can bring the campaign to life and interact with more consumers.”