Coke Zero or Coca Cola Zero Sugar? Taste The Difference?

admin EXPERIENTIAL

This summer has been a busy time across malls, High Streets and transport hubs for soft drink brands, with Coca Cola adding it’s brand weight with it’s renewed Coke Zero ‘morphing’ into Coca Cola Zero Sugar. To celebrate (!?) this change Coca Cola has started an experiential campaign giving away their 150ml mini-cans, seen (here) at London Waterloo.

If you’re interested, Adage magazine recently discussed the change and the motivations for it. And below are our own images:

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