It’s All About OOH: Our Views

OOH issues and topics that interest us – we hope they interest you too!

Cache is King? Wearable technology requires OOH to find OOH v3.0
Technology is no longer an add-on to our modern lives; it is at the core of everything we do. Nowhere
Ocean’s MCR Media Wall – No More?
It looks like one of Manchester’s most iconic DOOH locations has come to an end, with the mega-panel being dismantled.
Virgin Media & Sky Sports: Side-By-Side
Perhaps an indication of increasing co-operation between the two TV brands, it’s noticeable that where there’s a SKY Sports OOH
Victoria’s (not so) Secret Body Tour
The custom Victoria’s Secret pop-up ‘fit-booth’ travelling to four locations in the UK including London, Manchester, Birmingham and Bristol and
H&M Launches ARKET fashion and home brand
First ads for H&M’s new ARKET brand have been seen in Shoreditch, London launched in a quiet and subtle way
New Fashion Brands Launch on OOH
LOTD – Look of the Day (LOTD.com) – is a new ‘fast fashion‘ brand appearing on DOOH panels during early
JCDecaux Paddington DOOH Tower
JCDecaux has added a new large format DOOH panel to its inventory visible to traffic on both the A40 –
M&S ‘Spirit of Summer’ Pop-Up in Leeds
M&S will be launching the first pop-up tasting experience for their ‘Spirit of Summer‘ campaign in Leeds. The experience has
Volvic ‘Let It Out’ Experiential
Volvic, the Danone-owned mineral water brand, is kicking off its biggest-ever UK marketing campaign this summer across its flavoured waters
Nintendo Switch Experiential
In case you haven’t heard, the Nintendo Switch has a simple, killer gimmick: It’s a TV console, like an Xbox
JCDecaux Launches London Waterloo Channel
As part of the extensive upgrade to London Waterloo rail station JC Decaux – who have the national rail OOH
You talkin’ to me? DOOH as Personalised Advertiser Finding OOH v3.0 to meet autonomous car future
In the bad old days of analogue, taxi drivers only had three channels: sport – usually football, sound bites on
JCDecaux Launches National Towers
Digital-OOH media-owner JCDecaux has launched a new DOOH network expanding their London Towers package, called The National Towers. With DOOH
Google’s Digital Garage opens in Birmingham
Google have returned to Birmingham opening their Digital Garage store in New Street, the main city-centre shopping pedestrian street. Supported
Thunderbirds Are Go!, Actually It’s Halifax!
Halifax BS has called on ‘International Rescue’ (Thunderbirds, to you and me) in a experiential event that’s touring shopping centres
Is OOH the Ultimate Fashion Statement?
Is OOH the Ultimate Fashion Statement? Fast Fashion Goes Quicker with OOH
There can be few better allegories of the difference between the old-style business approach and the modus operandi of fashion
Lucozade’s Biggest Ever Sampling Campaign
During the past few weeks Lucozade (Lucozade Ribena Suntory Limited) has been running an experiential and sampling event across High Streets,
iPhone 7 Street Gallery Apple's 'Sunshine Everywhere' creates a picture gallery on every High Street
Once again Apple have illustrated the power and capabilities of the iPhone camera in a major OOH and DOOH campaign
JCXDecaux’s ‘Small Format’ Birmingham Exit
It would seem that JCDecaux are withdrawing from Birmingham with their small format panels, principally 6 and 12-sheet. In fact,
Peroni #italianmade beer
Is OOH Creatives Going Retro? Latest creatives capture bygone days!
This OOH (out-of-home) posting period is notable for having two high profile campaigns featuring OOH ads that are reminiscent of
FORD KUGA: IT IS BIG & IT IS CLEVER!
Product Category: Motoring Q1-2017 Busy First Three Months for OOH
Check out our Q1-2017 Motoring Category Gallery as seen by our field force around the country during January to March.
Flying in the Face of Convention How fly-posted 4 Sheet is making a comeback in OOH
The industry is always on the lookout for niche and disruptive advertising campaign strategies. The re-emergence of 4 Sheet flyposting
iPhone 7: Photo Gallery on Every High St. Apple Showcases iPhone Night-Time Photography on OOH & DOOH
Apple’s latest OOH campaign in the UK has turned most High Streets, highways, malls and transport hubs into a picture
2017 & the Year Ahead for OOH, Out of Home & DOOH The Media is the Message
I think we can all agree that 2016 was a funny old year. The pollsters got it spectacularly wrong –
Fifty Tirades of Grey?
The advertising industry is proud of its disruptive credentials. We have cutting edge technologies – dPOS, mPOS, Big Data segmentation,