It’s All About OOH: Our Views
OOH issues and topics that interest us – we hope they interest you too!
Going the Distance – can the motor industry find a new roadmap?
Cars have been a hard sell for a long time – what with environmental concerns, uncertainty over Brexit, the emissions
07/05/2020
Out-of-Home in a time of Lockdown
It won’t have escaped your attention that life has changed dramatically – some might say irrevocably – since the UK
04/05/2020
(More) Motors at the Mall
As we’ve discussed in earlier Posts the move amongst motor manufacturers towards a direct-to-consumer relationship continues to grow. And it’s
14/08/2018
Amazon’s Got a Treasure Truck!?
Isn’t it strange that in these disruptive times of changing retail with the demise of the old and emergence of
11/08/2018
Cold Brew Street Wars
It looks like Cold Brew coffee is that latest ‘must drink’ trend with competing brands working hard to get samples
10/08/2018
Starbucks EBM Tastes Great!
It looks like Starbucks (UK) has taken to experiential brand marketing (EBM) in a big way! On another post we
06/08/2018
Primesight Teases OOH
Perhaps it’s a little controversial to say, OOH media owners haven’t always been the most creative when using their own
28/07/2018
O2 Store Refurb: ? Update
In recent months O2 have been refitting a number of their stores updating the customer journey with more hands-on displays
24/07/2018
#HuffPostListens (to #DOOH)
If you’re a national brand and you need to ‘own’ the city for a week, how do you do it?
12/07/2018
The Sounds of Tennessee in LDN!
It’s great to see co-ordinated OOH and experiential campaigns that work together to create fantastic impact and great consumer events.
15/06/2018
Your Next Job? OOH Knows…
With the numbers of people in employment being at a near all-time high and the heightened demand for workers with
18/05/2018
McVitie’s Sweeter Together Challenge
McVitie’s is to ditch its longstanding, and popular, ‘Sweeet’ campaign, exchanging fuzzy kittens and puppies for a £9.7m purpose-driven push launching under
01/05/2018
Camden’s ‘Hello Weekend’ Beer Goggles
If you’re passing through London, Leeds or Manchester at the moment there’s a great example of the power and impact
30/04/2018
Isn’t Life Brilliant? Vauxhall rethinks retail
The French automotive manufacturing PSA Group, which purchased both the Vauxhall and Opel marques in November 2017, has ended its
27/04/2018
Westfield LDN: Bigger-Better Retail & OOH
Westfield London has always been one of the more impressive shopping malls and with its expansion it’s got even better.
21/03/2018
Deliveroo makes meal of OOH
Perhaps more experiential event for PR purposes rather than true deployment of OOH, Deliveroo today offered the hungry tech-workers of
13/03/2018
O2 gets ‘STUCK?’ on 3D-OOH WITH CCB ?
Telefonica O2 must be the dream client for VCCP; a client that’s happy to follow some off-the (OOH) wall creative
08/03/2018
Fashion OOH: Then & Now
There’s not many OOH advertisers and brands we don’t recognise – don’t forget our OOH database goes back to 2003.
28/02/2018
Fashion Week takes to London Streets
No doubt to coincide with London’s Fashion Week and the hullabaloo that it creates, there’s quite a lot of fashion
21/02/2018
Auto Retail Change? No, Not Yet
There’s no doubt the automotive retail sector globally is going to change with disruptive new sales concepts emerging and so
20/02/2018
ALPRO Promotes #PlantPowerDay
Ahead of the first ‘Plant Power Day’ (on Weds 07-March) ALPRO staged an Experiential event at London’s Victoria Station with
16/02/2018
Apple Creates iPhone X Selfies Gallery, Again…
Anyone with a newish iPhone will know just how good they are for photography, something that Apple has used as
15/02/2018
KIA Stinger VR Launch at Waterloo
Automotive brand Kia has used an experiential event with digital advertising to showcase its new Stinger model at Waterloo rail station, one
08/02/2018
Trouble in Store? (Yes, if you run a traditional car dealership.)
News that Rockar has partnered with Next to sell cars in its stores, beginning with a flagship outlet at Manchester’s
26/01/2018
Exterion’s Buses Sparkle for Christmas
Whilst much of Exterion’s own ‘bus-ads’ publicity during the past couple of months has focused on the newly launched Digital-buses
30/12/2017