It’s All About OOH: Our Views

OOH issues and topics that interest us – we hope they interest you too!

(More) Motors at the Mall
As we’ve discussed in earlier Posts the move amongst motor manufacturers towards a direct-to-consumer relationship continues to grow. And it’s
Amazon’s Got a Treasure Truck!?
Isn’t it strange that in these disruptive times of changing retail with the demise of the old and emergence of
Cold Brew Street Wars
It looks like Cold Brew coffee is that latest ‘must drink’ trend with competing brands working hard to get samples
Starbucks EBM Tastes Great!
It looks like Starbucks (UK) has taken to experiential brand marketing (EBM) in a big way! On another post we
Primesight Teases OOH
Perhaps it’s a little controversial to say, OOH media owners haven’t always been the most creative when using their own
O2 Store Refurb: 😀 Update
In recent months O2 have been refitting a number of their stores updating the customer journey with more hands-on displays
#HuffPostListens (to #DOOH)
If you’re a national brand and you need to ‘own’ the city for a week, how do you do it?
The Sounds of Tennessee in LDN!
It’s great to see co-ordinated OOH and experiential campaigns that work together to create fantastic impact and great consumer events.
Your Next Job? OOH Knows…
With the numbers of people in employment being at a near all-time high and the heightened demand for workers with
McVitie’s Sweeter Together Challenge
McVitie’s is to ditch its longstanding, and popular, ‘Sweeet’ campaign, exchanging fuzzy kittens and puppies for a £9.7m purpose-driven push launching under
Camden’s ‘Hello Weekend’ Beer Goggles
If you’re passing through London, Leeds or Manchester at the moment there’s a great example of the power and impact
Isn’t Life Brilliant? Vauxhall rethinks retail
The French automotive manufacturing PSA Group, which purchased both the Vauxhall and Opel marques in November 2017, has ended its
Westfield LDN: Bigger-Better Retail & OOH
Westfield London has always been one of the more impressive shopping malls and with its expansion it’s got even better.
Deliveroo makes meal of OOH
Perhaps more experiential event for PR purposes rather than true deployment of OOH, Deliveroo today offered the hungry tech-workers of
O2 gets ‘STUCK?’ on 3D-OOH WITH CCB 😀
Telefonica O2 must be the dream client for VCCP; a client that’s happy to follow some off-the (OOH) wall creative
Fashion OOH: Then & Now
There’s not many OOH advertisers and brands we don’t recognise – don’t forget our OOH database goes back to 2003.
Fashion Week takes to London Streets
No doubt to coincide with London’s Fashion Week and the hullabaloo that it creates, there’s quite a lot of fashion
Auto Retail Change? No, Not Yet
There’s no doubt the automotive retail sector globally is going to change with disruptive new sales concepts emerging and so
ALPRO Promotes #PlantPowerDay
Ahead of the first ‘Plant Power Day’ (on Weds 07-March) ALPRO staged an Experiential event at London’s Victoria Station with
Apple Creates iPhone X Selfies Gallery, Again…
Anyone with a newish iPhone will know just how good they are for photography, something that Apple has used as
KIA Stinger VR Launch at Waterloo
Automotive brand Kia has used an experiential event with digital advertising to showcase its new Stinger model at Waterloo rail station, one
OUT OF HOME’S 2017 SHOWCASE Our Favourite OOH ads by Month
If a picture paints a thousand words (according to David Gates and others) then a successful advertising campaign ought to
Exterion’s Buses Sparkle for Christmas
Whilst much of Exterion’s own ‘bus-ads’ publicity during the past couple of months has focused on the newly launched Digital-buses
Happy Christmas
Warmest greetings from the team at Site Audits for this festive season and best wishes for a prosperous and fun
Getting the Story Straight with DOOH Why DOOH needs to see things from consumers' perspective
As John Lewis has long demonstrated with its Christmas ads, people love stories. Throughout human history we have gathered together
Primesight’s ‘The Big Impression’: September Results
Primesight have just released the September results of their ‘Big Impression’ research, published last week on Campaign Live web site.
TfL & Exterion’s DX3 Network Switch-On
Hello London, the media partnership between Transport for London (TfL) and Exterion Media has launched its cross-track DX3 network. The