Jaguar Dominates Waterloo With DOOH & Experiential

admin DOOH, EXPERIENTIAL, OOH

If you’re catching a train from Waterloo, London during the next couple of weeks allow a few extra minutes to visit Wimbledon’s Centre Court. Unfortunately there’s no free tennis tickets with every rail journey (though rail ticket prices might suggest otherwise!?). Instead, Jaguar UK are using their Wimbledon sponsorship to offer tennis fans a virtual reality perspective of Andy Murray on centre court with a new VR experience as part of its #FeelWimbledon campaign.

Jaguar Land Rover brand ambassador Andy Murray narrates the 4D VR cinematic experience including a ‘flyover’ of the famous The All England Lawn Tennis Club and close-up views of Andy Murray on centre court.

Take a look at the VR video (from YouTube) and our pics of the Waterloo event, as seen by our own field force.

Alternatively, why not visit your local Jaguar dealership where you can see the VR video with Google Cardboards. #Neat!

 

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