The French automotive manufacturing PSA Group, which purchased both the Vauxhall and Opel marques in November 2017, has ended its retail network contractsas part of a major restructuring process. It doesn’t seem so long ago that Simon Oldfield, Vauxhall’s marketing …
Is OOH the Ultimate Fashion Statement? Fast Fashion Goes Quicker with OOH
There can be few better allegories of the difference between the old-style business approach and the modus operandi of fashion start-ups (among others) than the tale of Virgin Cola. In the 1990s Richard Branson had the temerity (or chutzpah) to …
Automotive: The Way Forward
Those who reject the idea of fully automated vehicles on the road are missing the point – they’re already here. True, they’re not like the car from Knight Rider with its unfeasibly long list of features but they are backed …
Don’t Fear the Reaper
Big Data has huge implications, but it’s been around us a long time. Let’s start at the beginning – birth, where you’re assigned an NHS Number (in their own words: a Unique Patient Identifier). Any healthcare you receive will be …
Will VR Cause Carnage in Motor Dealerships?
The Internet has transformed most industries. The adage ‘you either have a presence or an absence’ has been the guiding principle that, for a time, even inspired the government to run a Getting British Business Online campaign. Smarter computers, bigger …
Is Car Finance Driving Business Away?
If we were to ask you which name you most associate with car dealerships, and you were of a certain age (and remember Euston Films’ heyday!), it’s a fair bet you’d reply, “Arthur Daley.” Thankfully, new and used dealerships have …
JLR Franchised Network ReBoot!
Anyone driving into west London during the past few months will have seen several new motor dealerships being built, notably Kia, VW group and Jaguar Land Rover (JLR). As multi-million pound developments, these new dealerships are clear indication that pre-Brexit …
Mass Movement
If the EU Referendum has taught us anything – beyond the importance of having a back-up plan – it’s that experts can sometimes get it wrong. Two competing campaigns, created by industry specialists and no doubt forged in the white …
New Car Sales: Up, Again!
I’ve always seen the sale of new cars as being a good indication of how confident consumers are about the economy and their own (collective) positions; after all, most people wouldn’t commit to a new car if they felt vulnerable …