Those who reject the idea of fully automated vehicles on the road are missing the point – they’re already here. True, they’re not like the car from Knight Rider with its unfeasibly long list of features but they are backed …
Motor Retail Sector: It’s Getting Interesting…
Even though it’s August and the sun is shining there still seems to be lots of news from the motor retail sector, some of it suggesting that (maybe) the sector is starting to take its retail presence seriously. In an …
Is the Internet of Everything a Liberator?
In 1978 writer Terry Nation created Blake’s Seven – a dystopian sci-fi series for the BBC. Many fondly recall the wobbly sets, cheap effects and Dudley Simpson’s soaring theme tune – complete with organ music – but there was something …
Strange bedfellows?
One of the founding father of psychoanalysis, Carl Jung, originated the term synchronicity, which could best be described as ‘a purposeful coincidence’. Keep that in mind because something very interesting is happening in the world of advertising. Technological advances now …
Location, Location, Location
It will be no surprise that we think Kirstie and Phil are right – it is all about ‘Location – Location – Location’. Whenever we’re given the chance to share our views of what makes a great OOH and DOOH campaign, we say …
A Dandy Pop-Up
Did you know the retail pop-up sector in the UK has been worth £2.3 billion in turnover during the past 12-months? That’s equivalent to 0.76% of retail turnover with 10,500 pop-up stores employing 26,200 people. And it’s growing. These stats …
What’s The Story?
Sometimes it’s the simplest ideas with a clever twist that creates innovative, exciting and compelling businesses. And, they’re usually the ones that you wish you’d had instead! Last month – on a family holiday in New York and sightseeing in …
Are You Ahead of the Game?
Gamification, although it sounds futuristic, is nothing new. Simply put, it is the incorporation of aspects of game design (ranging from basic gaming rules all the way up to apps, embedded games and platforms) into traditionally non-gaming environments. For example: …