Seems likely we can now add a ‘diet’ of ads and promotions to our weekly shopping list! And save money. Whilst the other mobile telecoms operators explore ad blocking software, Tesco Mobile is going the other way by incentivising customers …
Measuring Mobile Retail Footfall: Maybe OOH Too?
An interesting headline and insight product announced this week by Foursquare with the launch of their Attribution tool bringing together digital advertising – whether Foursquare or from other web and mobile apps – with retail footfall monitoring. Perhaps not the …
Mobilised Customers Will Take Control
The celebrated American jazz poet, Gil Scott-Heron, famously wrote: “The Revolution Will Not Be Televised.” Increasingly, as far as technology is concerned, the revolution will be integrated. ….the revolution will be integrated…..what Gill Scott Heron would say today Two waves …
Mobiles Are Loved Everywhere!
It seems shoppers in the US are just as in love with their mobiles as those in the UK; research from CFI Group’s ‘Retail Satisfaction Barometer’ reports 41% of consumers actively using mobile apps while shopping. Whilst 18-34 year olds …
Big Data on the Move
One of the challenges for both brands and advertisers targeting ‘on-the’move’ audiences is how to make the message count. The sheer diversity of advertising channels underlines the importance of targeting the right audience at the right time with the right …
Beacons: Guiding Light For OOH?
Bluetooth is staging a comeback, in fact, under the new guise of Beacons, bluetooth may well be a guiding light that could make a considerable impact on retailing, real-time marketing and OOH. How does Beacons work? First introduced by Apple …
Now that’s what I call AR!
Example of one of the early uses we found for Augmented Reality from AR company, Blippar