12-Mar-2018 OOH Campaign Library

admin CAMPAIGN LIBRARY

You would hope by now that our commentary here would be referencing OOH and DOOH advertisers and brands against warmer and lighter days as Spring fast approaches. Instead, having just endured the blizzard named ‘Beast from the East’ it seems we’re just about to encounter its sequel (Beast from the East-2) during the middle weekend of this period. No wonder the busiest category during the last OOH period was travel and why we’re looking so favourably at the British Airways ads! Elsewhere, some of the more notable ads currently posted must include Deliveroo’s edible poster (honestly!), Volvo’s XC40 (great looking car), the many investment and savings ads ahead of the tax year-end (we like Zebras), Formula 1’s new season, Cheltenham races and many others that we’ll be adding during the period. Interestingly, two new brands are making their first OOH and DOOH appearance and, with easter just two weeks away, surprisingly few Easter eggs ads!