This looks to be a great #OOH and #DOOH period with some eye-catching creative and dominant campaigns that illustrate just how effective ‘Out-of-Home’ advertising can be! There’s three campaigns that we particularly like; Apple’s iPhone X #Selfies featuring some stunning photography, McDonalds celebration of 50-years of #BigMacs (…is it that long!?…) and Jaguar’s new ‘E-Pace’ compact SUV. Other notable campaigns include Amazon’s Prime TV, Proctor and Gamble’s Ariel and Lenor, motoring brands ahead of March’s new car registration and plate-change, British Army recruitment and many others which we’ll add throughout the in-charge period. Perhaps one of the most interesting, albeit smaller campaigns, is one that says almost nothing; check out Richard Russell’s ‘Everything is Recorded‘ on XL Records and their London Underground poster. Sometimes less is more intriguing!?
[ngg_images source=”galleries” container_ids=”78″ display_type=”photocrati-nextgen_basic_thumbnails” override_thumbnail_settings=”0″ thumbnail_width=”240″ thumbnail_height=”160″ thumbnail_crop=”1″ images_per_page=”36″ number_of_columns=”0″ ajax_pagination=”0″ show_all_in_lightbox=”0″ use_imagebrowser_effect=”0″ show_slideshow_link=”1″ slideshow_link_text=”[Show slideshow]” ngg_triggers_display=”never” ngg_proofing_display=”0″ order_by=”alttext” order_direction=”ASC” returns=”included” maximum_entity_count=”500″ template=”new”]