12-Feb-2018 OOH Campaign Library

admin CAMPAIGN LIBRARY

This looks to be a great #OOH and #DOOH period with some eye-catching creative and dominant campaigns that illustrate just how effective ‘Out-of-Home’ advertising can be! There’s three campaigns that we particularly like; Apple’s iPhone X #Selfies featuring some stunning photography, McDonalds celebration of 50-years of #BigMacs (…is it that long!?…) and Jaguar’s new ‘E-Pace’ compact SUV.  Other notable campaigns include Amazon’s Prime TV, Proctor and Gamble’s Ariel and Lenor, motoring brands ahead of March’s new car registration and plate-change, British Army recruitment and many others which we’ll add throughout the in-charge period. Perhaps one of the most interesting, albeit smaller campaigns, is one that says almost nothing; check out Richard Russell’s ‘Everything is Recorded‘ on XL Records and their London Underground poster. Sometimes less is more intriguing!?